Business
Business, 26.03.2020 17:35, ranmmm

Which of the following would be a primary data collection method to help you make marketing decisions regarding the new Barney brand cereal? a. You, personally, via a one-way mirror, watch the reactions of 10 different groups of 6 to 10 children eating bowls of the new Barney cereal with its purple dinosaurs. b. You conduct 30 in-depth personal interviews with parents of children to identify the attitudes and purchase intentions of these parents relative to the new Barney cereal and the "I love you, you love me" advertising theme patterned after the television show. c. You send 10,000 trial boxes of Barney cereal to randomly selected households with children in Peoria, IL (a national test market for consumer products) along with a business reply, postage-paid postcard to obtain the reactions of these households to the cereal. d. You contract with major supermarket chains in Phoenix, AZ (a major consumer products test market) to stock 10,000 standard-size boxes of Barney cereal on their shelves. You also contract with InfoScan, a consumer product sales tracking service to determine the effect of a test marketing campaign consisting of ads on Saturday morning children's programs aired locally in Phoenix, coupons in the local Phoenix newspapers, and a direct mailing to all households with children in the Phoenix market. e. All of the above are methods using primary data collection

answer
Answers: 2

Other questions on the subject: Business

image
Business, 22.06.2019 16:30, piratesfc02
Suppose that electricity producers create a negative externality equal to $5 per unit. further suppose that the government imposes a $5 per-unit tax on the producers. what is the relationship between the after-tax equilibrium quantity and the socially optimal quantity of electricity to be produced?
Answers: 2
image
Business, 22.06.2019 21:10, dezmondpowell
Skychefs, inc. prepares in-flight meals for a number of major airlines. one of the company's products is grilled salmon in dill sauce with baby new potatoes and spring vegetables. during the most recent week, the company prepared 4000 of these meals using 960 direct labor hours. the company paid these direct labor workers a total of $19,200 for this work, or $20.00 per hour. according to standard cost card for this meal, it should require 0.25 direct labour-hours at a cost of $19.75 per hour.1. what is the standard labor-hours allowed (sh) to prepare 4,000 meals? 2. what is the standard labor cost allowed (sh x sr) to prepare 4,000 meals? 3. what is the labor spending variance? 4. what is the labor rate variance and the labor efficiency variance?
Answers: 3
image
Business, 23.06.2019 14:40, carterhoward
What is the use of an energy control system
Answers: 1
image
Business, 23.06.2019 15:20, johanperezpere51
Moon flower cosmetics company executives are aware that their asian customer base is interested in advanced skin care treatments beyond moon flower's traditional herbal and organic compounds. moon flower and a large american chemical company are in discussions to create a 50-50 partnership in a new firm, which would create skin care treatments based on innovative chemical formulations that would be marketed both in asia and in the united states. beyond being a cross-border alliance, this partnership can be called a(n)a. nonequity strategic alliance. b. joint venture. c. horizontal complementary alliance. d. equity strategic alliance.
Answers: 1
Do you know the correct answer?
Which of the following would be a primary data collection method to help you make marketing decision...

Questions in other subjects:

Konu
History, 23.01.2020 21:31