In a brainstorming session for a new drug to lower cholesterol, the members of the marketing department agreed the benefits of the new drug could best be promoted by comparing the drug to those currently on the market. In terms of the communication process, the transformation of this idea into an ad campaign is an example of. a. noise b. receiving c. encoding d. decoding e. messaging

3. saving two consumers, larry and jeff, have utility functions defined over the two periods of their lives: middle age (period zero) and retirement (period 1). they have the same income in period 0 of m dollars and they will not earn income in period 1. the interest rate they face is r. larry’s and jeff’s utility functions are as follow. = 0.5 + 0.5 and = 0.5 + 0.5 for each person is between zero and one and represents each consumer’s temporal discount econ 340: intermediate microeconomics. ben van kammen: purdue university. rate. a. write the budget constraint that applies to both jeff and larry in terms of consumption in each period and ), interest rate, and m. b. what is larry’s and what is jeff’s marginal rate of intertemporal substitution? c. what is the slope of the budget constraint? d. write each consumer’s condition for lifetime utility maximization. e. re-arrange the conditions from part (d) to solve for the ratio, . f. if > which consumer will save more of his middle age income? g. if > 1 1+ , in which period will larry consume more: = 0 or = 1?

Which steps would you take to determine how much an employee should be paid? select all that apply. determine the number of hours the employee was scheduled to work. determine the number of hours the employee worked. determine whether the employee worked overtime hours. determine whether any of the days worked are holidays that receive holiday overtime payment rates. determine the hourly rate this employee earns. determine whether this is a new employee.

The expression "there's no such thing as a free lunch" means if one person gains, someone else must lose. each person must pay for exactly what he or she receives. the use of resources to produce a good has an opportunity cost because of scarcity. you cannot have a free lunch at the expense of someone else.