DirectProtect is an insurance provider that uses telemarketers rather than insurance agents to sell its insurance and to deal with claims. It wants to introduce its product into new markets, but before it does so, it wants to have a prediction of how successful its sales efforts will be. One of the first things researchers did was to invite in a group of eight people with insurance to talk about home and auto insurance. Their conversation was recorded and later analyzed to determine if there were any differences between customers from different countries. This was an example of a(n).

Constraints

Explanation:

Constraints is a restriction to decision making.

Direct protect insurance are faced with constraints in their decision making process of introducing their new product, so they are looking for means of overcoming the constraints.

Directprotect insurance provider is facing a constraint in the introduction of it's new product in the market. Direct protect faces the problem of prediction of how successful the new product will be when introduced.

The constraint is the bottleneck to the introduction of their new product in the market.

After a research have been carried out, Direct protect analyzed the responses obtained in order to determine if customers in different countries are different from each other. The results of the analysis will help in making appropriate decision in overcoming their constraints and satisfy customers from different countries with different needs.

The new product can be introduced when the constraints have been overcomes.