Proctor and Gamble repositioned its Old Spice anti-perspirant brand from a deodorant your grandfather might use to a strong, hip anti-perspirant through commercials that showed the target market of 18- to 30-year-old men advocating its use. P&G used this product repositioning strategy with its Old Spice brand anti-perspirant to .

to reach a new market

Explanation:

Brand re-positioning is when a company changes a brand's status in the marketplace due to decrease in sales over time and/or major changes coming down the line. This typically includes changes to the marketing mix, such as product, place, price and promotion.

Re-positioning is done to keep up with consumer wants and needs and also to reach a new market.

P&G re-positioned the Old Spice brand anti-perspirant to a strong, hip anti-perspirant to generally reach a new market and boost sales through commercials.

to reach a new market

Explanation:

Proctor and Gamble repositioned its Old Spice anti-perspirant brand from a deodorant your grandfather might use to a strong, hip anti-perspirant through commercials that showed the target market of 18- to 30-year-old men advocating its use. P&G used this product repositioning strategy with its Old Spice brand anti-perspirant to reach a new market

Most times when a comapny begins to notice overtime they are not really selling at maximum capacity or the trends are changing making their product near obsolete. Management definetly has to come up with a strategy to change the dynamics of the company .Brand repositioning occurs when a company the way the brand looks in the market

Proctor and Gamble repositions its Old Spice anti-perspirant brand to a hip anti-perspirant for 18 to 30 year old men is them trying to reach new markets.

someone i feel is a leader in my life id have to say would be my mother because she has give me great advice in life and got me out of tough situations. some characteristics she has are creativity, honesty, commitment, respect for others, and communication. one example of a situation when she demonstrated leadership was when i was working late on homework and i started to get stressed and got upset, she asked me if i needed some , and she me with my work. she demonstrated communication and commitment.

i don't know if this is exactly what your looking for but i hope this !