Mary, a sales representative for a small cleaning business, asks current customers for names of friends, customers and other businesses that might be interested in the company's cleaning services. Mary is relying on to identify potential customers.

Mary is relying on referral marketing to identify potential customers.

Explanation:

Referral marketing is a method of spontaneously promoting a businesses products and services to new customers by word of mouth. This can happen through a variety of channels such as email, mobile, and social media.

Referral programs are formal programs that exists in some organizations instituted by employers to encourage employees to refer candidates for jobs at the company.

Referral programs benefit both the employer and the current employees. In some cases, a bonus can be earned if a referred candidate is hired.

Personal referrals

Explanation:

A referral can be said to be the reference of a person or thing to another due to the abilities and services that the person/thing can offer. Before a referral can take place, the referrer has to have confidence as well as be able to vouch for the person or thing he.she is referring.

In the case of Mary, she is requesting names of friends of customers, businesses, etc that might be interested in her cleaning services from her existing customers.

This means that for her existing customers to be able to give out the information she requests of them, they must have great trust and confidence in her cleaning abilities as evidenced by the works that she has done for them.

Through this information given to Mary, she is able to get more potential clients and her service range continues to expand.

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