If a female consumer sees an ad about a woman who can no longer fit into her old bathing suit, the consumer might think about her own situation and make a personal pledge to lose weight before summer arrives. This would be an example of marketing communications that attempt to influence a consumer's level of

Self esteem.

Explanation:

Self esteem is defined as an individual's assessment of their worth. This is a subjective view that an individual has about themselves.

If one has a high self esteem the value themselves more, while those with low self esteem do not value themselves and usually lack confidence.

By making the customer want to lose weight before summer arrives, the business is trying to influence customer's level of self esteem. When she successfully loses weight she will have a higher self esteem.

Self-esteem

Explanation:

Self-esteem is used to describe an individual total sense of self-worth or personal value.

Self esteem plays a vital role in the motivation and success of an individual's life.

Low self esteem is capable of holding individuals back from succeeding because they do not believe in themselves while those with high self esteem tend to value themselves better.

The marketing communications of the organisation tries to make the woman shed some excess weight so she would feel good about herself.

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