The growth in the gaming console market led to the emergence of a gaming consoles segment for products priced under $1,000. Though its current product line-up begin at $3,000, Sentinel Inc., an American gaming equipment manufacturer, responded to this need by launching a product, the Cerebro Console, priced at $920, designed for the price-performance needs of the segment.

Which of the following offensive strategies did Sentinel Inc. use?

a. improve customer retentionb. harvest for cash flowc. divest for cash flowd. improve customer loyaltye. enter new market segments

enter new market segments.

Explanation:

When a business wants to enter a new market segment, it targets a group of customers that share a common trait for promotion of its products.

In this instance Sentinel Inc normally has product line up starting from $3,000. However to enter a new segment it targets customers that want to buy products below $1,000.

It produces the Cerebro Console priced at $920. This is a enter new market segment strategy Sentinel Inc used to gain entry into the market segment.

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