A toy manufacturer conducted a survey to estimate the market demand for its specialized wood-based toys in a foreign country. For the survey, it interviewed all the families in four rural towns of that country but it did not have sufficient information to make the distinction between those with children and those without children. The market demand forecast based on this survey failed to match the actual demand for the toys. Which of the following is the most likely reason for this failure?a. Difficulty in defining the research objectiveb. Unwillingness of the respondents to reply to survey questionsc. Difficulty in translating the responsesd. Inappropriate sample selection due to lack of adequate demographic data

Inappropriate sample selection due to lack of adequate demographic data

Explanation:

Demographic data are data that relates to the characteristics of a population, such as, gender, family life cycle, occupation, marital status, age etc. Demographic data are very important in a research as they provide necessary information that helps in selecting a good sample that is representative enough of the population under study.

Therefore, it is very likely that the toy manufacturer did not get enough demographic data in order for a good sample to be selected. This lack of adequate demographic data can be said to have resulted into inappropriate sample selection. This is evident enough as it limits the study, since distinction between those with and without children could not be made. Hence, the survey failed to match actual demand for the toys.

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