Business, 21.03.2020 08:38, sophiat17

Intel corporation created the Intel Inside campaign to make consumers aware that an important component of any computer is the quality of the microprocessor (computer chip) that makes the machine work. They negotiated with computer manufacturers to include a sticker on the outside of the computer - regardless of the brand - showing that there was an Intel chip inside. This is a classic example of
a. Cannibalization
b. Co-branding
c. Thinking outside of the box.
d. Licensing.
e. Joint venture branding

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Intel corporation created the Intel Inside campaign to make consumers aware that an important compon...