Calvin enjoys dining at Dawson's, a fast food restaurant. He feels that they make the best french-fries for a low price. However, when it comes to dessert, he feels he's a cake connoisseur. He prefers to have cake only at Marina's Patisserie, even though a piece of cake costs $7.00. Calvin's patronizing of Dawson's and Marina's demonstrates a behavior called
a. comparison shopping
b. cross-shopping
c. composite segmentation.
d. postpurchase satisfaction.
Answers: 1
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Calvin enjoys dining at Dawson's, a fast food restaurant. He feels that they make the best french-fr...
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