Business
Business, 21.03.2020 00:26, bigJ4864

Mercedes has an advertising objective an increased level of brand awareness for their new SUV and has determined that consumer awareness of the brand is an appropriate variable to measure. Which of the following has Mercedes accomplished in terms of objective setting?
a. Specify criteria for success.
b. Specify a time frame.
c. Establish a quantitative benchmark.
d. Specify measurement methods.

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Answers: 1

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Mercedes has an advertising objective an increased level of brand awareness for their new SUV and ha...

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