Business
Business, 20.03.2020 08:30, isabel81ie

A marketing professor in Ithaca, New York, maintains a museum of failed consumer products. Most new products in this museum failed during the stage of new product development, when they are introduced to a limited geographic area. pretesting product launch test marketing product development concept testing

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A marketing professor in Ithaca, New York, maintains a museum of failed consumer products. Most new...

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