A candidate approached a public relations firm to guide his campaign for a run at the governor’s mansion. Before the firm committed and formulated a campaign strategy, it decided to gather a group of people and ask them questions about the candidate to learn what the public thought about the candidate. Which step of the public relations process is the firm currently in, and why?

research and analysis

Explanation:

The four steps in the public relations process are:

research: this is the first step and it focuses on gathering relevant information to analyze the current situation. planning: develop a strategic plan that can help you solve or capitalize on the problems or opportunities identified in the previous analysis.  implementation: start to carry out your strategic plan, and if possible combine both communication and action (actions speak louder than words). evaluation: was the process successful, how can you improve or what needs to be adjusted.

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