Zollien, a manufacturer of men's shirts and jackets, has reached an agreement with Arbrada Inc. According to the agreement, Zollien will pay Arbrada a substantial fee for the right to use Arbrada's name and logo on some of its clothing lines. This type of arrangement is known as .A. licensing.
B. cannibalization.
C. line extension.
D. acquisition.
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Zollien, a manufacturer of men's shirts and jackets, has reached an agreement with Arbrada Inc. Acco...
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