Objectives refer to1.the means by which a marketing goal is to be achieved, usually characterized by a specified target market and marketing program to reach it.2. criteria or standards used in evaluating proposed solutions to a marketing problem. 2. statements of an accomplishment of a task to be achieved, often by a specific time.3.a road map for the marketing activities of an organization for a specified future time period, such as one year or five years.4.the detailed day-to-day operational decisions essential to the overall success of marketing strategies.

The correct answer is number (1): the means by which a marketing goal is to be achieved, usually characterized by a specified target market and marketing program to reach it.

Explanation:

Corporate objectives reflect the goals firms set to be achieved in a determined period including the series of steps necessary to reach them. Those steps are the strategies the organization chose according to its method of operations and resources available. Objectives also involve talking about the audience the institution plans to address their efforts to, which represents their target market.

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