Based on your reading of the following, choose the answer that best describes quantitative research predicting the success of Delicious Coffee Company before the product launched.
Delicious Coffee Company launched a new coffeemaker about five years ago that delivers single cups of coffee quickly, perfectly, and uniformly brewed. The technology involves prepackaged servings of coffee grounds inserted into a brewing mechanism through which water passes. The grounds are in a tiny, contained “cup” which is easily disposed of. The downside of this coffee-brewing system is that it is expensive, costing about $1 per cup, while more traditional coffeemakers brew coffee for about a tenth of the price.
A. Consumers said that they spent between $7 and $12 on brewed, store-bought coffee daily.
B. Consumers said they were unhappy with the quality of the coffee they made at home.
C. Consumers said they often felt rushed in the morning and didn’t have time to make coffee.
D. Consumers said they were more likely to drink coffee at home if it was available in more flavors.
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