Felicita Brewery wants to add brown ale beer to its existing list of alcoholic products. The questions the company currently is asking itself are: What is the likely demand for the product? What impact would the new product probably have on total sales, profits, market share, and return on investment? How would the introduction of the product affect existing products? At what stage of new-product development process is this company?

Adding Ale Beer to the existing product line has both pros and cons attached to it

Explanation:

1. Expansion - The company is at its stage of expansion where in they are increasing the product line Vertically.

2. Demand - Ale Beer need in the market can be recognized by making surveys and advertisements.

3. Impact - New beer would likely to increase the sales and profits which henceforth would increase in the market share of that product.

4. Rate of Return- It depends upon the various strategies implemented on the new product selling.