Business
Business, 19.03.2020 02:07, GalleTF

To effectively positioning a product or brand, companies take four steps: (1) ; (2) discover how target customers rate competing products or brands with respect to critical attributes; (3) discover where the company's product or brand is on these attributes in the minds of potential customers; and (4) reposition the company's product or brand in the minds of potential customers.

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