Ronald sells commercial-grade tools to building contractors. Whenever he visits his customers, he looks to see if they are using his tools for other tasks or have modified the tools for some other purpose. These customers are , who can provide ideas for new and improved products. laggards market testers lead users reverse engineers concept testers

Juwana was turned down for a car loan by a local credit union she thought her credit was good what should her first step be

Which of the following are considered needs? check all that apply

When used-car dealers signal the quality of a used car with a warranty, a. buyers believe the signal because the cost of a false signal is high b. it is not rational to believe the signal because some used-car dealers are crooked c. the demand for lemons is eliminated d. the price of a lemon rises above the price of a good used car because warranty costs on lemons are greater than warranty costs on good used cars