Dollar Shave Club asks men to "Shave Money, Shave Time" in its commercials; it offers high-quality blades available by mail for a few dollars a month. Dollar Shave Club's advertising promotes the time- and money-saving aspects of its product as an example of
a. product positioning.
b. mass customization.
c. product differentiation.
d. segments of one and mass customization.
e. repositioning.
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