Business
Business, 17.03.2020 04:03, genyjoannerubiera

Capricorn Creative Inc., a U. S. based advertising firm, was the first in the advertising industry to identify the growth potential of Brazil and to make huge investments in it's economy. As a result, the firm was able to build brand loyalty and gain experience in that country's business practices. In the language of business strategy, Capricorn Creative has typically benefited from:
A.
a first-mover advantage.

B.
forward integration.

C.
unrelated differentiation.

D.
lateral diversification.

E.
technology transfer.

answer
Answers: 1

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