Zinfizz is a beverage manufacturer. It presents WYB, a zero-calorie drink to compete with MoodFresh's Shire, a low-calorie drink. When WYB is released in the market, MoodFresh cuts down the price on Shire to match WYB's price. Identify the strategic move that is most likely being implemented by MoodFresh in this scenario.

B) Attack

Explanation:

An attack move strategy is usually taken by a company that considers that its position and market share are in danger due to another company's marketing strategy. This type of strategy will focus on damaging the other firm's marketing plan and products. In other words, the company engages in a fight or flight situation and decides to fight against its competitors with all its resources, without considering associated costs. It is basically a fight to survive.

In this case, MoodFresh is cutting its price (and losing money by doing so) in an attempt to drive WYB out of the market. This "attack" is made in response to Zinfizz's original attack carried out by selling at a lower price. Generally a consolidated product should survive against a new rival is both sell at the same price.