Business, 17.03.2020 03:21, TrivialRen1894

Carlos owns a chain of retail electronic stores. He is evaluating how he allocates his firm's IMC budget. He receives offers from a variety of advertising media, spends money on his firm's public relations efforts, and is considering electronic media alternatives. Carlos must recognize that each IMC alternative:.a. will stand on its own.
b. is part of the whole.
c. is part of non-commercial free speech.
d. is less important than stealth marketing.
e. is dictated by the nature of the supply chain.

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Carlos owns a chain of retail electronic stores. He is evaluating how he allocates his firm's IMC bu...