Understanding Service Gaps
Read the overview below and complete the activities that follow.
Apartment complexes often look for ways to recruit new tenants and retain current tenants. Although apartment complexes offer the tangible benefit of shelter to their tenants, many apartment complexes also offer additional services to tenants to encourage tenants to stay or to support the rent prices. The following scenario identifies the several service gaps of a company that runs an apartment complex as well as solutions for reducing these service gaps.
CONCEPT REVIEW:
Customers have certain expectations about how a service should be delivered. A service gap occurs when the delivery of a service fails to meet customer expectations. There are four types of service gaps: knowledge gap, standards gap, delivery gap, and the communications gap. It is important for marketers to identify these gaps and develop strategies for minimizing them.
Match the example or solution to the appropriate service gap category.
1. Wait for Repairs 5. Train employees well
2. Understand expectations 6. incentives for tenants
3. Do not overpromise 7. family movie night
4. empower employees 8. delayed lawn care
Service Gap Example Solution
Knowledge Gap
Standards Gap
Delivery Gap
Communication Gap
Answers: 1
Business, 22.06.2019 20:20, dd123984
Levine inc., which produces a single product, has prepared the following standard cost sheet for one unit of the product. direct materials (9 pounds at $1.80 per pound) $16.20 direct labor (6 hours at $14.00 per hour) $84.00 during the month of april, the company manufactures 270 units and incurs the following actual costs. direct materials purchased and used (2,500 pounds) $5,000 direct labor (1,660 hours) $22,908 compute the total, price, and quantity variances for materials and labor.
Answers: 2
Business, 23.06.2019 00:30, Chen19241
2. which of the following statements about interest is true? a. interest is a one-time fee that you pay for lending money. b. interest is expressed as a percentage of the amount you are borrowing. c. because interest rates tend to be small numbers, they typically don't have much effect on the price of the goods you're purchasing. d. interest is a penalty that you pay when you don't pay your bills on time.
Answers: 1
Business, 23.06.2019 12:00, Adones7621
The "ideal" business, according to richard buskirk of the university of southern california: has many diverse employees. has a few, carefully selected employees. has many homogeneous employees. is a "one-man show".
Answers: 2
Business, 23.06.2019 12:50, deedee363
In a "dutch auction" for new stock, individual investors place bids for shares directly. each potential bidder indicates the price he or she is willing to pay and how many shares he or she will purchase at that price. the highest price that permits the company to sell all the shares it wants to sell is determined, and this is the "market clearing price." all bidders who specified this price or higher are allowed to purchase their shares at the market clearing price. true false
Answers: 2
Understanding Service Gaps
Read the overview below and complete the activities that fol...
Read the overview below and complete the activities that fol...
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