Business, 13.03.2020 22:12, bettybales1986

Heeleo Inc. is a television manufacturer that has been in the market for several years. Most television companies are now manufacturing LED and smart televisions as they provide more utility and a better viewing experience when compared to direct view televisions. Heeleo, however, has been reluctant to adopt new strategies because it thinks that its direct view televisions were selling well when it first started and will continue to sell the same way even if new competitors and better products enter the market. Which of the following concepts is illustrated in this scenario?a) strategic dissonance
b) competitive inertia
c) competitive advantage
d) strategic alliance

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Heeleo Inc. is a television manufacturer that has been in the market for several years. Most televis...