Thomas wants to gain a usable understanding of consumer behavior in order to help him become a more effective marketing manager. Which application of consumer behavior does this represent?

Nikolas works in a shoe store as a salesperson. a teenage boy comes in looking for comfortable sports shoes because he is going on a hike. he tells nikolas he wants shoes that have velcro straps. nikolas shows him a wide variety of velcro-strapped shoes, but the customer rejects them because they don't feel comfortable. he asks for sports shoes with laces instead. nikolas once again shows him a wide variety. the boy is once again not satisfied and asks to see the velcro-strapped shoes again. nikolas is irritated but doesn't show his annoyance. what customer service skill is nikolas showing? nikolas is a. meekness b. patience c. persistence

Best burger is a major fast food chain. its managers are motivated to grow the firm in order to increase their market power and change the industry structure in their favor. which of the following strategies is most associated with their motive for growth? a. employing celebrity spokespeople b. implementing automated burger-making machinery c. purchasing competitors d. increasing executive salaries

Noah met an old friend at a coffee shop. he jotted down the friend's new phone number, but later that afternoon he could not find it or remember what he had done with it. a couple of days later, noah went back to the coffee shop, and while waiting in line, he suddenly remembered where he had put the phone number. this is an example of: