1. Identify at least two different possible target markets for the Gizmo. How would the marketing strategy differ for each target market? How would the pricing strategy and the 92 MARKETING volume sold change? Identify the supply chain implications for each target market. 2. If Orange decided to go after multiple market segments, identify the supply chain requirements. Should they have multiple supply chains? 3. Discuss the advantages and disadvantages to going with one exclusive distributor. How would this decision be affected by the selection of target market? What would be the implications on the supply chain? What would you do if you were Orange?

Profits from using currency options and futures. on july 2, the two-month futures rate of the mexican peso contained a 2 percent discount (unannualized). there was a call option on pesos with an exercise price that was equal to the spot rate. there was also a put option on pesos with an exercise price equal to the spot rate. the premium on each of these options was 3 percent of the spot rate at that time. on september 2, the option expired. go to the oanda. com website (or any site that has foreign exchange rate quotations) and determine the direct quote of the mexican peso. you exercised the option on this date if it was feasible to do so. a. what was your net profit per unit if you had purchased the call option? b. what was your net profit per unit if you had purchased the put option? c. what was your net profit per unit if you had purchased a futures contract on july 2 that had a settlement date of september 2? d. what was your net profit per unit if you sold a futures contract on july 2 that had a settlement date of september 2