Potomac Industries is a manufacturer of high-definition televisions. The industry has gone through a period of rapid growth and expansion, and has started to experience a decline in the rate of growth. Several smaller firms have been bought out by larger competitors, and competition for market share is intensifying. Which of the following strategies is most likely to give Potomac a competitive advantage?A. Imitate the features of the highest-selling television on the market.
B. Implement process innovations that lower per-unit costs.
C. Increase spending on marketing and attempt to acquire a high-profile celebrity spokesperson.
D. Introduce product innovations that differentiate Potomac televisions from the competition.