Suppose on December 31 of a recent year, the following information (in thousands) was available for sunglasses manufacturer Oakley Inc.: ending inventory $156,748; beginning inventory $108,738; the cost of goods sold $348,930 and sales revenue $757,813.Calculate the inventory turnover for Oakley, Inc. (Round inventory turnover to 2 decimal places, e. g. 5.12.)1b. Calculate the days in inventory for Oakley, Inc. (Round days in inventory to 0 decimal places, e. g. 125.)

This activity is important because as a marketing manager, you must allocate resources to reach your target market. during the strategic marketing process, managers move through three important phases to determine how to optimally allocate resources: a planning phase, an implementation phase, and an evaluation phase. in this interactive exercise, you are asked to review various strategic marketing actions and determine where in the strategic marketing process the action would occur. the goal of this exercise is to demonstrate your understanding of the strategic marketing process and related marketing actions.