A ceiling fan company launched a new website featuring product pictures and relevant articles. New content included installation templates, best practices for decorating and designing with ceiling fans, design examples, and comparisons of the various fan features. Along with the new website launch, the company released new tools to measure the metrics of various areas of the site. The ceiling fan company’s marketing team wanted to know how much the content section was being used by customers. They pulled some KPI numbers for the content, such as page views per article, number of social media shares, and number of PDF downloads. This is an example of what level of a company’s KPIs?

Costco wholesale corporation operates membership warehouses selling food, appliances, consumer electronics, apparel and other household goods at 471 locations across the u. s. as well as in canada, mexico and puerto rico. as of its fiscal year-end 2005, costco had approximately 21.2 million members. selected fiscal-year information from the company's balance sheets follows. ($ millions). selected balance sheet data 2005 2004 merchandise inventories $4,015 $3,644 deferred membership income (liability) 501 454 (a) during fiscal 2005, costco collected $1,120 cash for membership fees. use the financial statement effectstemplate to record the cash collected for membership fees. (b) in 2005, costco recorded $46,347 million in merchandise costs (that is, cost of goods sold). record thistransaction in the financial statement effects template. (c) determine the value of merchandise that costco purchased during fiscal-year 2005. use the financial statementeffects template to record these merchandise purchases. assume all of costco's purchases are on credit.