Greta is concerned that one of the potential market segments she has identified for her dog grooming service is too small and has too little income to have sufficient buying power. Greta is concerned with whether the segment isa. reachable.
b. substantial.
c. responsive.
d. identifiable.
e. profitable.

Option B

Greta is concerned with whether the segment is substantial.

In the Substantial segment, the market segment should be big enough, in phases of trades and profitability, to justify the firm’s potential attention. Each firm will have the least requirements for the financial return from their venture in a market, so it is important to only analyze segments that are substantial adequate to be of interest.

The market segment must possess the capability to buy. Obtain assured, a recognized segment is not just engrossed in you but can be demanded to acquire from you.

answer; at prices that violate government price regulations;