Shakespear's Pizza sells 1 comma 100 large Vegi Pizzas per week for $18 a pizza. When the owner offers a $5 discount, the weekly sales increase to 1 comma 600. (a) Assume a linear relation between the weekly sales A(x) and the discount x. Find A(x). (b) Find the value of x that maximizes the weekly revenue. (c) Answer parts (a) and (b) if the price of one pizza is $9 and all other data are unchanged.

This activity is important because as a marketing manager, you must allocate resources to reach your target market. during the strategic marketing process, managers move through three important phases to determine how to optimally allocate resources: a planning phase, an implementation phase, and an evaluation phase. in this interactive exercise, you are asked to review various strategic marketing actions and determine where in the strategic marketing process the action would occur. the goal of this exercise is to demonstrate your understanding of the strategic marketing process and related marketing actions.