The next step after developing a market-product grid and estimating market sizes in the segmentation process is to appropriate target markets.]

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Explanation:

Marketing segmentation is usually done on the basis of demographic, which is based upon age composition or the population, psychographic which is based upon personality traits and the attitudes of consumers, geographical which is based as per the location of the consumers and behavioral which is based upon buyer buying habits and trends of past purchases.

Once the products in a particular market have been assigned i.e product market grid, and market size been estimated in terms of the estimated number of consumers within a segment, the next step is to select appropriate target markets.

Target markets refer to identified consumer groups with similar tastes, preferences and buying habits.

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