Charges that firms are using "sweatshop" labor to produce their products are likely to occur during the phase of the strategic marketing planning process.

Implementation Phase

Explanation:

After Planning, it is imporrant to carry out clarified Implementation to successfully carry out what need to be done and when. This is important to ensure your plan is achieved without fault. Sweatshop labour which is a situation where workers are employed at low wages and mostlyunder unhealthy conditions to produce products usually occurs during the implementation phase.

Implementation

Explanation:

The implementation phase of the strategic marketing planning process is the phase in which marketing plan decided at the planning phase are carried out. Therefore, marketing mix of the organisation is implemented in this phase.

The functions that are performed under the implementation phase include development of planning schedule, getting required resources, carrying out the marketing program that was fashioned out in the planning phase, and designing the marketing organization.

Sweatshop labor describes a situation whereby a workplace has a bad, illegal and socially unacceptable working conditions.

Since the marketing mix of the organisation is implemented in this phase, sweatshop labor will therefore result into a public issue in this phase.

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