Caroline, the store manager at a jewelry store, conducts statewide market research and collects data on customer preferences toward various jewelry items. Based on her findings, she has to recommend the items customers are more likely to buy and the items the store should promote more so that profits can be maximized. In this case, Caroline will be performing the of marketing research.

Kendra knight took part in a friendly game of touch football. she had played before and was familiar with football. michael jewett was on her team. in the course of play, michael bumped into kendra and knocked her to the ground. he stepped on her hand, causing injury to a little finger that later required its amputation. she sued michael for damages. he defended on the ground that she had assumed the risk. kendra claimed that assumption of risk could not be raised as a defense because the state legislature had adopted the standard of comparative negligence. what happens if contributory negligence applies? what happens if the defense of comparative negligence applies?