A continuous innovation is a .
a. new product that copies, with slight modification, the design of an original product
b. totally new product that creates major changes in the way we live
c. modification to an existing product that sets the brand apart from its competitors
d. change in an existing product that requires a moderate amount of learning or behavior change
e. I DON'T KNOW YET

c. modification to an existing product that sets the brand apart from its competitors  

Explanation:

A continuous innovation is a modification to an existing product that sets the brand apart from its competitors.

Continuous Innovation by definition is a type of product innovation that entails modest, gradational, ongoing upgrades or enhancements of existing technologies or products.

Continuous innovation generally does not fundamentally change the dynamics of an industry, nor does it typically require end users to change behavior.

d, conspicuous consumption is when you try to increase your wealth or social status (and in the case he's trying to create the perception of wealth considering he can't really afford it)

answeri believe this is (true );