Many Hollywood movie stars were among the first to buy electric and hybrid vehicles. These stars often become , influencing other consumers' behavior.

The answer options to this question are as follows:

to. reference groups

b. internal loci of control

c. cultural icons

d. cognitive parameters

and. evoked images

The correct answer is a. reference groups.

Explanation:

Reference group is a sociological concept that indicates a group to which an individual or another group is compared. Sociologists thus call any group that individuals use as the standard for evaluating themselves and their own behavior within the groups of which they are a part (membership groups).

Reference groups are used for the purpose of evaluating and determining the nature of a given individual or group characteristics and other sociological attributes. It is the group to which the individual refers or aspires to belong to. It becomes the parameter from which the person takes his way of acting, orders his experiences, perceptions, knowledge and ideas about himself. It is important for the determination of self-identity, attitudes and social relationships. It becomes the baseline for making comparisons and contrasts, and for evaluating appearance and performance.

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