Business, 10.03.2020 02:05, proutyhaylee

Here is an example of a positioning statement for Volvo:

"For upscale American families, Volvo is the family automobile that offers maximum safety."

In this example, what serves as the frame of reference for the positioning statement?

Answers: 1

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Here is an example of a positioning statement for Volvo:

"For upscale American families...