Business, 10.03.2020 00:27, Serenitybella
Burger King licenses its brand name to foreign firms as long as they agree to run their restaurants on exactly the same lines as Burger King restaurants elsewhere in the world. In return, the foreign firms have to pay Burger King a percentage of their profits. This is an example of .a. exporting b. entering a strategic alliance c. franchising d. undertaking a greenfield investment e. offshoring
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Burger King licenses its brand name to foreign firms as long as they agree to run their restaurants...
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