Business
Business, 10.03.2020 00:54, juana18

One method of evaluating and generating new ideas about products and services that we learned in class and from our readings was from an article by Mauborgne and Kim, of INSEAD business school in Paris. The method consists of utilizing a grid with 36 squares and matches various combinations of the buyer experience with value-added called utility levers.
This grid is called .

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