The car rental company Hertz had a corporate objective to boost its market share by appealing to frequently traveling business people. They created a new product called the Hertz Gold Club loyalty program. The Gold Club charges a higher price, and it remembers customers' car preferences and locations, provides fast pickup and drop-off services, offers premium services such as including a GPS navigation system in each car, and meets the time crunch of business travelers by having their cars ready and waiting with key in ignition for step in/drive off privileges without the paperwork typical of a car rental experience. From this example you can identity that Hertz has:
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