Banking may be subdivided into at least three categories of banks. Match the definitions with the appropriate name.
I. A bank that specializes in retail or consumer banking in a local market
II. A bank that engages in a complete array of wholesale commercial banking activities and usually also provides retail banking services
III. A bank that is located in a financial center and relies on nondeposit or borrowed sources of funds for a significant portion of its liabilities
A. money center bank; community bank; super-regional bank
B. community bank; money center bank; super-regional bank
C. super-regional bank; money center bank; community bank
D. money center bank; super-regional bank; community bank
E. community bank; super-regional bank; money center bank

One of your new suppliers, kim, has been hearing rumors about your firm’s lack of capability to deliver high quality products and writes an email asking you to address the claims being made. in replying to her, you want to be sure that you are very clear and leave no room for misinterpretation. which of the following aspects of effective communication should you give the most attention? (a) making sure you understand kim’s areas of expertise. (b) supporting your reply with relevant data and facts. (c) establishing your credibility as an expert. (d) paying attention to implied communications.

Read the overview below and complete the activities that follow. apartment complexes often look for ways to recruit new tenants and retain current tenants. although apartment complexes offer the tangible benefit of shelter to their tenants, many apartment complexes also offer additional services to tenants to encourage tenants to stay or to support the rent prices. the following scenario identifies the several service gaps of a company that runs an apartment complex as well as solutions for reducing these service gaps. concept review: customers have certain expectations about how a service should be delivered. a service gap occurs when the delivery of a service fails to meet customer expectations. there are four types of service gaps: knowledge gap, standards gap, delivery gap, and the communications gap. it is important for marketers to identify these gaps and develop strategies for minimizing them. match the example or solution to the appropriate service gap category.1. wait for repairs 5. train employees well2. understand expectations 6. incentives for tenants3. do not overpromise 7. family movie night4. empower employees 8. delayed lawn careservice gap example solutionknowledge gap standards gap delivery gap communication gap

Todd and jim learned that in building a business plan, it was important for them to: