Business
Business, 07.03.2020 03:04, germainenez3288

The initial step in channel stewardship is mapping the channels of a given industry. It calls for analyzing four major forces that drive the evolution of distribution channels in that industry. Which is an example of one of the four forces affecting channel strategy?
a) Barriers to entry in the industry
b) Intensity of competition among suppliers
c) Channel capabilities and costs
d) Availability of substitute products

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The initial step in channel stewardship is mapping the channels of a given industry. It calls for an...

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