Business, 07.03.2020 02:36, JocelynC24

Jacob determined one of the metrics he would use to gauge the level of exposure his marketing message had with his target market was the number of times the target was exposed to his message throughout the six weeks of the campaign, representing its:
a. reach.
b. frequency.
c. relevance.
d. gross rating points.

Answers: 2

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Jacob determined one of the metrics he would use to gauge the level of exposure his marketing messag...