As noted in your text, global segmenting, targeting, and positioning are more complicated than domestic segmenting and positioning because of cultural nuances, significant subcultures within countries, and:.
A. currency differences.
B. antidiscrimination regulations prohibiting segmentation and targeting in developing countries.
C. differences in the way consumers see themselves and in the way they see products and services.
D. complications due to franchising issues.
E. the taxes imposed by some foreign countries on marketing activities.

C) differences in the way consumers see themselves and in the way they see products and services.

Explanation:

People from different cultures tend to think that everyone thinks similarly to them, but actually people from different cultures view themselves differently.

For example, Arab states are very warm and have a lot of sunshine, but if you try to sell bikinis you will probably go bankrupt before selling any because culturally Arab women use a lot of clothes even at the beach.

India is the country with the most cattle in the world, but they do not eat beef, so McDonald's probably had to change their recipe when they started operating there.