Business, 06.03.2020 20:04, quinten3700

XYZ luxury car company is interested in understanding why the majority of consumers who purchase XYZ cars are retirees. The marketing manager decides to conduct exploratory research and is considering talking to different owners and nonowners. The best approach is to use research because it is less structured and may generate unanticipated insights into the research problem.

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XYZ luxury car company is interested in understanding why the majority of consumers who purchase XYZ...