Office Depot has instituted the Office Depot Advantage, a program in which a customer who spends a minimum of $200 up to $299 in a three-month period can receive a $20 reward good for the purchase of additional Office Depot merchandise. Customers who spend between $300 and $499 receive a $30 reward and those who spend more than $500 quarterly receive a $50 reward. The goal of this program is to encourage customers to consolidate their office product purchases at Office Depot.
a. relationship management
b. profit maximization
c. product satisfaction
d. customer maximization
e. a developing strategic alliance
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