Celia's firm has developed a breakfast cereal targeted toward children. Rather than compete in the mature U. S. market, she has decided instead to introduce the product in Europe, where she feels it will be innovative. Her advertising agency urged caution because.
a. print media are different in Europe, and it would be difficult to create a global campaign.
b. advertising regulations differ in other countries, including advertising to children.
c. domestic advertising agencies cannot earn commissions on advertising they place overseas.
d. research indicates that European children do not eat breakfast as often as American children.
e. literacy rates are significantly lower in Europe, and print ads would be ineffective.
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