Survey research tends to produce quantitative data. One key advantage of this kind of data is that: Group of answer choices it is easy to transmit to the public. it affords easy access to the norms, values, and meanings held by members of a group. it includes observations and informal interviews. it allows the researcher to review the literature. it is the only kind of data that is useful.

The advantage of administering personality tests on employees is that it will allow the employer to know the mindset and personality of the employee. this will allow the employer to at least have an idea as to how the employee works and how his attitude in the workplace. the disadvantage is that it may make the employee a little anxious as to whether he would meet the personality requirements of the employer and whether he would be able to retain the job or not.