In the TEQUILA MINI CASE, the bartender in the Viva advertisement is intended to suggest that Viva Vodka is trendy and foreign. What type of consumer would respond best to this element of the advertisement?

Consumers low in ethnocentricity.

Explanation:

Ethnocentricity is defined as the belief an individual has that his own culture is superior to others. It is based on his personal beliefs, values and norms.

Individuals that highly ethnocentric are biased to their culture.

The advertisement in this scenario the message being passed is that Viva Vodka is trendy and foreign. This will appeal more to someone who is liberal and has low ethnocentricity.

People with high ethnocentricity will prefer a drink that promotes their particular culture.

answerblank(1); fixed interval; blank(2) fixed ratio;